SANTA CLARA, California--Bolstered by the
huge growth of the Net, virtual reality is making a comeback, at
least according to experts assembled today in the heart of Silicon
Valley. But bandwidth constraints, hardware limitations, and, worst
of all, lack of compelling applications may make the 3D technology
more virtual than real for the time being.
Like HTML,
its similar-sounding text cousin, VRML
(Virtual Reality Modeling Language) is a standardized language for
creating Web sites, but one that allows developers to make graphical
3D environments instead of static documents. So far, a smattering of
VRML browsers, such as Silicon
Graphics' Cosmo Player and Netscape Communications' Live3D
Navigator plug-in, have been released, but the technology has been
slow to catch on with Web publishers.
At today's event, VRML Power Friday, analysts and 3D experts
collectively turned their attention toward August, when a new and
greatly improved version of the language, VRML 2.0, will be
finalized at the Siggraph trade show. The new version of the
language will jazz up essentially static VRML 1.0 worlds with
support for animations; background textures; sound and video;
multilingual text; scripting using Visual Basic Script, Java Script,
and other tools; and extensions such as Java applets.
The new specification "makes as much difference to VRML as Java
did to the Web," said Mitra, chief network technology officer at ParaGraph International, which
makes an easy-to-use 3D development environment for Windows.
As one might expect from a new technology, however, most of the
day was spent talking about the seemingly limitless potential of
VRML, such as building online communities and navigating
information, without any actual displays of any truly compelling
applications.
According to one analyst, reaction has been tepid among the
novice Net users targeted by VRML developers. "We have to transition
to consumer applications that make 3D important to people," said Tim
Bajarin, president of market research firm Creative Strategies.
Part of the problem is that 3D on the Net needs to evolve from
its current state so that VRML worlds are transparent to users, said
Mike McCue, director of client technology at Netscape. "We need to
get to the point where people don't realize that they're using 3D,"
McCue said. "That's when it will be useful."
Eventually, he and others hope, users will be able to travel
virtually from site to site with great ease, avoiding the need to
type in awkward Internet addresses.
"The URL isn't a very personable way to use the Web," said Tony
Parisi, chief technology officer at Intervista Software and one of
the creators of the VRML 1.0 specification. "[VRML 2.0] is going to
be a way to navigate the Net."
Other experts believe that VRML's best shot for success is the 3D
equivalent of chat rooms where users have characters--called
avatars--representing them on screen. "We think immersive,
online social systems will be the killer application," ParaGraph's
Mitra said.
Such environments could fundamentally alter the Internet
experience and create a new sense of community. "VRML is a new
richness for information. It forces the user to engage with a new
type of language," said Regis McKenna, founder and chairman of the
marketing firm that bears his name. "The real possibilities I see as
bandwidth expands is to have media emulate the human expression."
But while 3D on the Net carries vast potential, VRML remains a
virtual technology still in need of a virtuouso application.
"What we have today is a hell of an instrument," said Mitch
Ratcliffe, editor emeritus at industry newsletter Digital Media. "But we're
still waiting for a Mozart."
Related stories:
Sony releases
beta VRML 2.0 browser
Intel targets
3D, home appliance PCs
Intel,
Lockheed plan 3D graphics chip
Compaq PCs
get "arcade" 3D
SGI unveils
technology for 3D on Web
Tour the 3D
countryside, with a friend
3D Web trade
show is virtually here
SGI, Netscape
lead VRML charge