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Sustainability - your best defense against recession PDF Print E-mail
Wednesday, 12 November 2008 09:37
This article, by Kevin Wilhelm matches a lot of the thinking at Natural Innovation - i.e. that sustainability, done well improves, rather than detracts from a bottom line.
In these uncertain economic times, companies often gravitate towards budget cuts and to scale back sustainability or “green” programs because of the notion that they take away from the bottom-line. In reality, this thinking is the exact opposite of what business leaders need to do. Sustainability may actually be the best defense against market volatility during uncertain economic times.